| Services
Media Relations
The department manages the university's relationship with
local, regional and national news media and produces news and
information about events, people and activities at the university.
A key focus is promoting the expertise of faculty and key staff,
and student achievements through an extensive hometown news program.
The department develops and markets news articles and story ideas
to local, regional and major media, assists with media interviews,
helps prepare guest opinion columns and connects news media with
campus experts. News media interested in on-campus interviews
must contact the Office of Communications in advance to make arrangements.
Additional contacts are Gerry
Cohen and Karen
Jones.
Faculty/Staff Experts
The Office of Communications often receives queries from members
of the media seeking expert comment on anything from tax legislation
to political issues to trends in student recruitment. Part of
our job is to find a suitable match for these queries among Susquehanna
faculty and staff. To assist in the process we produce an online
Source Guide, or Experts Guide, which
lists names of campus sources and their areas of expertise. We
not only react to media requests but often proactively inform
them of an SU expert who is willing to comment on an emerging
news topic. Members of the campus community interested in participating
in the Source Guide are encouraged to contact Karen
Jones.
News Releases
We write and distribute news releases
on various topics likely to be of interest to the public, and
therefore the news media, from upcoming events to new academic
programs. Departments that are sponsoring campus lecturers, events
or are involved in newsworthy activities are encouraged to contact
Karen
Jones with information several weeks in advance. Susquehanna
student writers in our office write and send hundreds of news
releases throughout the year about individual student achievements
or activities to hometown newspapers.
Sports publicity is handled by Robert Healy. The athletics communication
information office is responsible for publicity of the university's
23 varsity sports programs through publications, press releases,
interview requests and the athletics Web
site. Student assistants gain significant experience in writing
and public relations through staffing and reporting on athletic
events and by involvement in an active sports hometown release
program. In addition, audio updates on current events are available
by calling the Susquehanna University Sports Hotline at 570-372-GO
SU (570-372-4678) during evening and weekend hours.
Graphic/Design Resources
Guidelines for Producing Publications
The Office of Communications—with input from faculty,
senior staff and executive staff—has prepared new guidelines
for the design and production of publications intended for external
audiences, including the general public, alumni, parents, supporters
of the college and others. The guidelines describe how the Office
of Communications will work with the Susquehanna community to
produce high-quality publications. The goal is to ensure that
Susquehanna, through its publications, becomes better known as
an institution for its academic strengths and special qualities. Print Design Request Form
Resources include:
Visual Identity
In early 2008, the university adopted a new graphic identity system
to be used for all new communication initiatives. Information
about the university color
palette and wordmark
are available for download. Questions about university graphic
standards and requests for new graphic identity files should be
directed to Amanda Lenig.
Wordmark Usage Guidelines
The Office of Communications has created the following resources
for the university community to reference when producing posters,
invitations and event programs.
- University
Wordmark Placement Guidelines
- Event
Program Back Panel Template. This .pdf document contains
the university wordmark and should be added as the back panel
to standard 5.5 inch wide by 8.5 inch high event program designs.
- Invitation
Templates. When ordering invitations from printing services,
please indicate the size of the invitation and logo placement
(logo on back, logo on front centered, or logo on front right).
The interior of the invitation can be set up in any standard
typesetting application. Printing services can adjust files
as needed unless the file is sent as a .pdf. When sending a
file one-up, please center the document so it can be printed
double sided. It is recommended that you consult with
printing services on any job prior to typesetting.
- Poster
Guidelines. These guidelines are for use with poster template
files available below. Users can import any imagery and/or text
into the gray field on the templates. If templates are needed
in a different format or size, please contact the Office of
Communications. Please do not resize the templates or place
any images/text into the white space.
- Poster
Template – Horizontal Orientation (Microsoft PowerPoint
file)
- Poster
Template – Vertical Orientation (Microsoft PowerPoint
file)
Name Badges
The Office of Communications coordinates the ordering of name
badges. Badge Request Form
Stationery and Letterhead
The Office of Communications coordinates university stationery
orders. Request stationery.
The following
resources are available for download:
Approved Typefaces
Two typeface families have been selected for Susquehanna's general
correspondence: Constantia and Segoe UI. Both are available to
all Windows Vista users, and both offer the same kind of linguistic
support and stylistic elements as the types intended for print
communications.
Constantia is recommended for running text — i.e., for
the body of letters — whereas Segoe UI is geared more for
brief contexts such as headlines, tables, flyers and the like.
Please note that another Vista font offering — Segoe
Print — is not among the types intended for use in Susquehanna
materials.
Photography
The Office of Communications maintains comprehensive files of
photo prints, color transparencies and electronic images depicting
the life of the university. These are used to fill publicity,
publications and online needs, and campus and off-campus photo
requests. Photography request form.
Calendar of Events
Each semester, the Calendar of Events
is posted on the university Web site. Individuals with submissions
to an upcoming calendar should contact Sandy
Troxell.
Form Quick Reference:
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